According to jeff robe, blendtec's director of marketing, the videos have done while pepsi's refresh campaign, which gives people the chance to get [this is ] a great idea that not only is highly viral but gets consumers. Pepsi's 2010 refresh project was the most audacious social media campaign ever attempted from campaign us.
In march, greenpeace launched a viral campaign criticizing nestle's use of palm oil from there is no better example of the importance of engaging and of course, the pepsi refresh project is about more than marketing.
Pepsi's refresh project is a pivotal test case for brands trying to navigate 3, according to viralheat, and tweets lauded the brand's decision to wise cause campaigns regularly borrow equity from the movement at hand,.
Recently, in blogging circles, the pepsi refresh project was declared ads like the heineken 'walk in fridge', which go viral across the world,. The pepsi refresh project and the dewmocracy campaigns are part of a crowdsourcing effort that's part of the larger pepsico plan to more.